Irving Rein, Philip Kotler, and Marty Stoller, High Visibility: The Making and Marketing of Professionals into Celebrities, Dodd, Mead, & Co., 1987. Clarke, Marketing for Health Care Organizations, Prentice-Hall, 1987. Philip Kotler, The New Competition: What Theory Z Didn’t Tell You About – Marketing, Prentice-Hall, 1985. Philip Kotler and Karen Fox, Strategic Marketing for Educational Institutions, Prentice-Hall 1985, 1995. Bloom in the first edition and Tom Hayes joined us in the second edition in 2002). Philip Kotler, Marketing Professional Services, Prentice-Hall, 1984 (Paul N. Gary Armstrong joined as co-author in 1990. Philip Kotler and Keith Cox, Marketing Management and Strategy: A Reader, Prentice-Hall, 1980.
It was revised in 1992 and published by Prentice-Hall with the addition of K. Philip Kotler and Gary Lilien, Marketing Models, Harper & Row, 1983. Gary Armstrong joined as co-author in 1989.) Philip Kotler, Principles of Marketing, Prentice-Hall, 1980. Alan Andreasen joined as co-author in 1986. Philip Kotler, Strategic Marketing for Nonprofit Organizations, Prentice-Hall, 1975. Schultz, Simulation in Social Administrative Science: Overviews and Case-Examples, Prentice-Hall, 1972. Philip Kotler, Harold Guetzkow, and Randall L. Philip Kotler, Marketing Decision Making: A Model-Building Approach, Prentice-Hall, 1972. Philip Kotler, Gerald Zaltman, and Ira Kaufman, Creating Social Change, Holt, Rinehart, and Winston, 1972. Kevin Lane Keller Joined as co-author in 2006. Philip Kotler, Marketing Management:Analysis, Planning, and Control, Prentice-Hall, 1967.
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